📌 Team: Producteers
📌 Team Members: → Krisha Amlani & Pratik Agarwal
📌 Organization: LinkedIn
📌 Business metric: Daily Active Users (DAU)
📌 Product metric: User Engagement Rate %
📌 Resources: User Stories
LinkedIn is a professional networking platform with a mission to connect the world's professionals and make them more productive and successful. It connects over 900 million users across various industries—a hub for professionals to share insights and discover opportunities.
Create a feature on LinkedIn that significantly improves user engagement by resolving key issues related to content discoverability, relevance, and networking efficiency to increase more productive user satisfaction and encourage sustained interaction on the platform.
Despite LinkedIn’s vast user base, individuals often struggle to create impactful content and forge meaningful connections, leading to a decline in platform engagement. Content fails to reach the intended audience, and networking feels daunting, resulting in a less active user base.
Active user participation is the cornerstone of LinkedIn's community; facilitating this and addressing the engagement issue on LinkedIn is essential for users as it directly impacts their ability to benefit from the platform.